The way he teaches and how he transmits his passion to his students is simply unique. Not to mention, he has superlative knowledge of the material he teaches. Moreover, he brings important guest speakers from different companies who focus in the topic at hand, and sometimes he organizes field trips. His classes are simply exceptional. My second semester at MET, I am taking Heritage Marketing, which is, of course, given by him.
But what is Professor Hudson´s academic and professional background?
Bradford Hudson studied Political Science at the University of Pennsylvania. Later on, he got a master’s degree in services marketing at Cornell University, and a PhD in business history from Boston University.
Professor Hudson is currently teaching at BU in the School of Hospitality, Metropolitan College, and Graduate School of Management. His teaching expertise includes marketing strategy, services marketing, consumer behavior, and branding and marketing communications. In addition to these topics, he offers some advanced courses like Heritage Marketing, Food Marketing, and Luxury Marketing.
Bradford Hudson is often quoted in numerous popular media sources like ABC News, Boston Globe, CNBC, Financial times, Fox News, Los Angeles Times, Reuters, USA Today, and Washington Post. Additionally, Professor Hudson has the Certificate of Excellence from Emerald Management Reviews due to his academic publications and their usefulness in real life application. Finally, Professor Hudson has given consulting services to numerous companies such as AT&T, Cadbury Schweppes, Cunard, Harley Davidson, and Nestle.