As this is exactly what I was looking for I also decided to write my Master’s Thesis in the same field. The practical experience I gained through a project about website building, tracking, and improving project gave me a very good understanding of E-Commerce issues. Not only did I learn how to build a professional homepage, but also how to analyze traffic and keep track of customers with Google Analytics (check out my project at www.zeitgeistcitytours.com). This inspired me to dig into this field a little deeper. My thesis is therefore going to explore new technologies in the field of consumer tracking.
In my opinion all companies and especially small and mid-size enterprises have a rising demand of data mining and consumer tracking technologies because their businesses rely more and more on their online performance. Topics like ‘Social Media’ approaches and ‘Search Engine Optimization’ are essential and that is why I am glad that I learned about these topics at BU.
Moreover, this field also complements my past studies at Munich Business School which focused on Marketing and Innovation & Entrepreneurship. If I were to start my own business, I am confident that I have learned all the necessary tools I need to coordinate a proper online performance.
All these points reassure me that the valuable knowledge I have gained at BU will improve my chances to get a good job and have a decent career. Even though I don’t want to graduate and leave college, the time to take that leap into the business world is quickly approaching. However, I am certain that I am armed/equipped accordingly. Knowing this, there is nothing left than trying to enjoy the last month of studying and living in Boston before getting back to reality.