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My Academic Experience at BU

5/29/2013

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One of the reasons why I decided to come to BU through MET International is their ‘Innovation and Technology’ program. For my first semester I chose classes like ‘E-Commerce’, ‘Innovative Marketing Techniques,’ and ‘Innovation Development.’ All these classes deal with modern ideas and technologies like the growing influence and necessity of online commerce and company web development as well as alternative engines in the automobile sector. I think that the development of new ways in which business is handled is essential for a future success of companies and individuals (Innovation = success).

As this is exactly what I was looking for I also decided to write my Master’s Thesis in the same field. The practical experience I gained through a project about website building, tracking, and improving project gave me a very good understanding of E-Commerce issues. Not only did I learn how to build a professional homepage, but also how to analyze traffic and keep track of customers with Google Analytics (check out my project at www.zeitgeistcitytours.com). This inspired me to dig into this field a little deeper. My thesis is therefore going to explore new technologies in the field of consumer tracking.

In my opinion all companies and especially small and mid-size enterprises have a rising demand of data mining and consumer tracking technologies because their businesses rely more and more on their online performance. Topics like ‘Social Media’ approaches and ‘Search Engine Optimization’ are essential and that is why I am glad that I learned about these topics at BU.

Moreover, this field also complements my past studies at Munich Business School which focused on Marketing and Innovation & Entrepreneurship. If I were to start my own business, I am confident that I have learned all the necessary tools I need to coordinate a proper online performance.

All these points reassure me that the valuable knowledge I have gained at BU will improve my chances to get a good job and have a decent career. Even though I don’t want to graduate and leave college, the time to take that leap into the business world is quickly approaching. However, I am certain that I am armed/equipped accordingly. Knowing this, there is nothing left than trying to enjoy the last month of studying and living in Boston before getting back to reality.


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The Boston Marathon

5/10/2013

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This year’s Boston Marathon took place on Monday April 15, 2013 – traditionally on “Patriots Day” and therefore called Marathon Monday in Boston. I heard that it is a nice event and so I decided to see the runners and cheer for them. I realized that this is typically a real family activity in Boston and nearly everybody seemed to be outside and being a part of this big sports event. I saw families sitting and standing at the track or even having a BBQ or a picnic. The sportsmanship was overwhelming because every runner was cheered on enthusiastically. It was just a nice and peaceful atmosphere and this event again showed me what a big role sports play in American culture, especially in Bostonian culture. I also recognized the importance of sports in expressing oneself. For instance, I saw runners dressed in pink and rainbow colors to represent a cause they believed in. Other runners, such as people with disabilities really impressed me.  There were people in wheel chairs and one person even ran pushing his kid on a baby stroller. The army soldiers who ran with their extremely heavy gear and equipment got an outstanding applause and were especially important in brining out the “patriotism” in Patriots Day. 


PictureLelisa Desisa Benti - The first to cross the finish line.
But it was primarily a race and not surprisingly the African athletes dominated the elite group of runners. Runners from Kenya and Ethiopia showed their skills and as a result, the top 3 positions were shared between those 2 countries (men and women!).









However, this Boston Marathon is sadly going to be remembered and associated with the marathon bombing. Probably the whole world heard of this terrorist assault and its cruel results – 3 dead and more than 170 injured people. I don’t want to recall all those bad memories and pictures again but I think it is really worth pointing out one thing I learned from this bombing. Boston has the amazing ability to move together when their community is shaken. I never saw such an incredible positive development after an attack aiming to kill random people in public. I was expecting fear and consternation at first, but instead I immediately received Facebook news about first responders and heroes who were born through this dark hour. Pictures and news of people helping each other were visible everywhere, from shop owners who offered shelter and food to runners who kept running directly to the hospital to donate blood and people who instantly set up a donation fund for the victims. The two words that described this whole atmosphere also became a symbol and sign of hope for the entire community: Boston strong!


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Let's Play Ball! - My First Red Sox Game

5/6/2013

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If you ask people what Boston is most famous for many would answer “The Boston Tea Party, clam chowder, Irish traditions, Boston cream pie AND the Red Sox”.

As one of the most popular sports in America, I just had to see a game at Fenway Park! Even though I am not an expert regarding the rules and the details of the game (at least I know the basics) everyone I talked to about baseball told me that it is more than just watching the game. So I decided to figure out what that could mean and joined the MET College event on April 26, 2013 and went to the Red Sox vs.  Houston Astros game.

We had a nice buffet on the terrace with traditional game day snacks– Hot dogs, chicken wings, and potato salad. A good meal makes everyone happy and so we were ready to enjoy the game and to root for our team – the Boston Red Sox! Like you can see in the picture we had an impressive view over the whole stadium and of course the field.

The atmosphere was just stunning because everyone (about 37.000 people) seemed to be excited, enjoying the game and having a good time. Even though it was a little windy it happened to be a nice spring evening and the perfect time to be with your friends.


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The Red Sox directly transformed this positive energy into a fast lead of 5:1 after the 4th inning and appeared to be superior from the beginning.

Throughout the game, there was always time to chat with friends, get drinks, and explore the merchandise stores in between innings. During the break between the 3rd and the 4th inning we had a moment of quiet and solemnity because the crowd honored first responders from the marathon bombing the week before. The medics and police officers received respect, applause, and a standing ovation from everybody in the stadium, which brought up an intense and patriotic atmosphere and the feeling that Boston is going to recuperate from this shocking event even stronger (#BostonStrong)!

When the game went on, no one had a doubt that we could lose. So the atmosphere switched into a big party and was supported by their famous stadium song  “Sweet Caroline” which is traditionally played in the middle of the 8th inning. Everyone knew the chorus of course (Sweet Caroline is played at Fenway Park since 1972) and started to sing. 37.000 people singing together and having a good time made me realize what people meant when they said “it is more than just the game” – it is the peaceful and happy atmosphere that makes you enjoy not only the game but life!  


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The Red Sox won 7:3 !
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